~Model of Communication~ COMM 100/132

American Degree Programme 2012

Segi College Kuala Lumpur

Introduction to News Reporting/Interpersonal Communication

COMM 132/ COMM 100

Dhivasakti d/o Yogandran

SC-KL-00035739

Mr.Mohd Khalil

Simple Model Of Communication

People-(Sender / Encoder)

  Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response.Sender may be an individual or a group or an organization. The views, background, approach, skills, competencies, and knowledge of the sender have a great impact on the message. The verbal and non verbal symbols chosen are essential in ascertaining interpretation of the message by the recipient in the same terms as intended by the sender.

Message –

 Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. Communication process begins with deciding about the message to be conveyed. It must be ensured that the main objective of the message is clear.  A message may be spoken, written, visual, and physical signals. Some qualities of a message include its wording, directness, and purpose.

Each message has a specific purpose:

~to convey important facts or information

~to persuade the receiver to accept or reject certain conditions or actions

~to motivate the receiver to act in a specific way

~to stimulate discussion about a particular issue, or

~to entertain the receiver

Messages can have many other purposes, like instructing, warning, greeting, or requesting information. For a message to be effective, you should know exactly why you plan to send it.

The Channel

 -A medium is used to exchange / transmit the message. The sender must choose an appropriate medium for transmitting the message else the message might not be conveyed to the desired recipients. The choice of appropriate medium of communication is essential for making the message effective and correctly interpreted by the recipient. This choice of communication medium varies depending upon the features of communication. For instance - Written medium is chosen when a message has to be conveyed to a small group of people, while an oral medium is chosen when spontaneous feedback is required from the recipient as misunderstandings are cleared then and there. The most commonly used channels include air, light, electricity, radio waves, paper, and postal systems. There may be multiple parallel signals, as is the case in face-to-face interaction where sound and gesture involve different signal systems that depend on different channels and modes of transmission. There may be multiple serial signals, with sound and/or gesture turned into electronic signals, radio waves, or words and pictures in a book.

Feedback –

 Feedback is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc. . Often, feedback is essential, because it's what turns one-way communication into two-way communication. Feedback may be positive or negative:

*Positive feedback indicates the receiver has received and understood the message.

*Negative feedback indicates that the receiver either has not received the message or has not understood its content

Feedback is important during communication because it helps the sender to make any necessary adjustments so that the message is correctly received. Feedback is also important after you've delivered a message. It enables further clarification or discussion.

Each component is affected by many variables and varies across situations, it's essential that communicators take the time and effort to plan and target their messages carefully.